PACE GROUP OF COMPANIES has a heritage of responsibility and tradition. We continue to remain true to our Grandfather Kirtilal Mehta, the founder of Gembel Group’s vision of a responsible company where our employees are at the centre.
His vision is what inspires us to maintain our pioneering spirit.

We are committed to applying innovation and vigor to growing our business that respects people, our employee’s and the communities.
In today’s world, our business approach looks to create long-term value for our customers and our people by working in a way that takes consideration of every aspect of the social, cultural, economic and physical environment.

We ensure our business acts on purpose.



We are a family business committed to providing 100% natural diamonds and that each diamond is sourced 100% ethically. As a group, we act responsibly to ensure our company adheres to strict operating procedures.

BPP – Best Practice Principle Standards

The PACE Group adheres to the De Beers Best Practice Principles (BPP’s) assurance programme.
We act in compliance with the law in all areas, as well as further requirements on anti-corruption and anti-money laundering, health and safety, labour standards and environment. The BPP’s are supported by a rigorous assurance programme that assesses compliance with all parties, sightholders and third parties, providing long-term sustainability and accountability.


Kimberley Process

We operate with “the Kimberley Process Certification Scheme which necessitates that a written guarantee accompanies every diamond to certify that it is not sourced illegitimately or from a conflict area.” We are committed to this approach. Providing jewellery ethically and 100% conflict free.


We are a certified member of the Responsible Jewelry Council – an international not for profit “organisation whose members are committed to promoting and protecting ethical, social and environmental practices.”